I. Typy pou\u017eit\u00fdch cookies<\/b><\/p>\n
Cookies pou\u017e\u00edvan\u00e9 Spr\u00e1vcem jsou pro Za\u0159\u00edzen\u00ed u\u017eivatele bezpe\u010dn\u00e9. Zejm\u00e9na nen\u00ed mo\u017en\u00e9, aby se do za\u0159\u00edzen\u00ed u\u017eivatel\u016f t\u00edmto zp\u016fsobem dostaly viry nebo jin\u00fd ne\u017e\u00e1douc\u00ed software nebo malware. Tyto soubory umo\u017e\u0148uj\u00ed identifikovat software pou\u017e\u00edvan\u00fd U\u017eivatelem a p\u0159izp\u016fsobit Web individu\u00e1ln\u011b ka\u017ed\u00e9mu U\u017eivateli. Cookies obvykle obsahuj\u00ed n\u00e1zev dom\u00e9ny, ze kter\u00e9 poch\u00e1zej\u00ed, dobu jejich ulo\u017een\u00ed na Za\u0159\u00edzen\u00ed a p\u0159i\u0159azenou hodnotu.<\/p>\n
Spr\u00e1vce pou\u017e\u00edv\u00e1 dva typy cookies:<\/p>\n
Rela\u010dn\u00ed cookies – jsou ulo\u017eeny v za\u0159\u00edzen\u00ed u\u017eivatele a z\u016fst\u00e1vaj\u00ed tam a\u017e do konce relace prohl\u00ed\u017ee\u010de. Ulo\u017een\u00e9 informace jsou pot\u00e9 trvale odstran\u011bny z pam\u011bti za\u0159\u00edzen\u00ed. Mechanismus rela\u010dn\u00edch soubor\u016f cookie neumo\u017e\u0148uje shroma\u017e\u010fov\u00e1n\u00ed jak\u00fdchkoli osobn\u00edch \u00fadaj\u016f ani d\u016fv\u011brn\u00fdch informac\u00ed ze za\u0159\u00edzen\u00ed u\u017eivatele.<\/p>\n
Trval\u00e9 cookies – jsou ulo\u017eeny v za\u0159\u00edzen\u00ed u\u017eivatele a z\u016fst\u00e1vaj\u00ed tam, dokud nejsou odstran\u011bny. Ukon\u010den\u00ed relace prohl\u00ed\u017ee\u010de nebo vypnut\u00ed za\u0159\u00edzen\u00ed je neodstran\u00ed ze za\u0159\u00edzen\u00ed u\u017eivatele. Mechanismus trval\u00fdch soubor\u016f cookie neumo\u017e\u0148uje shroma\u017e\u010fov\u00e1n\u00ed \u017e\u00e1dn\u00fdch osobn\u00edch \u00fadaj\u016f ani d\u016fv\u011brn\u00fdch informac\u00ed ze za\u0159\u00edzen\u00ed u\u017eivatele.<\/p>\n
U\u017eivatel m\u00e1 mo\u017enost omezit nebo zak\u00e1zat p\u0159\u00edstup cookies k jeho Za\u0159\u00edzen\u00ed. Pokud pou\u017eijete tuto mo\u017enost, bude pou\u017e\u00edv\u00e1n\u00ed Webov\u00e9 str\u00e1nky mo\u017en\u00e9, s v\u00fdjimkou funkc\u00ed, kter\u00e9 ze sv\u00e9 podstaty vy\u017eaduj\u00ed cookies.<\/p>\n
II. \u00da\u010dely, pro kter\u00e9 se pou\u017e\u00edvaj\u00ed cookies<\/b><\/p>\n
1. Spr\u00e1vce pou\u017e\u00edv\u00e1 vlastn\u00ed soubory cookie pro n\u00e1sleduj\u00edc\u00ed \u00fa\u010dely:<\/p>\n
a. Konfigurace webov\u00fdch str\u00e1nek<\/p>\n
– p\u0159izp\u016fsoben\u00ed obsahu str\u00e1nek Webov\u00fdm str\u00e1nk\u00e1m preferenc\u00edm U\u017eivatele a optimalizaci pou\u017e\u00edv\u00e1n\u00ed str\u00e1nek Webu.<\/p>\n
– rozpozn\u00e1n\u00ed za\u0159\u00edzen\u00ed u\u017eivatele webov\u00fdch str\u00e1nek a jeho um\u00edst\u011bn\u00ed a spr\u00e1vn\u00e9 zobrazen\u00ed webov\u00e9 str\u00e1nky, p\u0159izp\u016fsoben\u00e9 jeho individu\u00e1ln\u00edm pot\u0159eb\u00e1m;<\/p>\n
– zapamatov\u00e1n\u00ed nastaven\u00ed zvolen\u00fdch u\u017eivatelem a p\u0159izp\u016fsoben\u00ed u\u017eivatelsk\u00e9ho rozhran\u00ed, nap\u0159. z hlediska zvolen\u00e9ho jazyka nebo oblasti, ze kter\u00e9 u\u017eivatel poch\u00e1z\u00ed,<\/p>\n
– zapamatov\u00e1n\u00ed historie nav\u0161t\u00edven\u00fdch str\u00e1nek na webu za \u00fa\u010delem doporu\u010den\u00ed obsahu, velikosti p\u00edsma, vzhledu webu atd.<\/p>\n
b. Ov\u011b\u0159en\u00ed u\u017eivatele na webu a zaji\u0161t\u011bn\u00ed relac\u00ed u\u017eivatel\u016f na webu<\/p>\n
– udr\u017eov\u00e1n\u00ed relace u\u017eivatele webov\u00fdch str\u00e1nek (po p\u0159ihl\u00e1\u0161en\u00ed), d\u00edky \u010demu\u017e u\u017eivatel nemus\u00ed znovu zad\u00e1vat p\u0159ihla\u0161ovac\u00ed jm\u00e9no a heslo na ka\u017ed\u00e9 podstr\u00e1nce webov\u00fdch str\u00e1nek;<\/p>\n
– spr\u00e1vn\u00e1 konfigurace vybran\u00fdch funkc\u00ed webov\u00fdch str\u00e1nek, umo\u017e\u0148uj\u00edc\u00ed zejm\u00e9na ov\u011b\u0159en\u00ed pravosti relace prohl\u00ed\u017ee\u010de.<\/p>\n
– optimalizace a zv\u00fd\u0161en\u00ed efektivity slu\u017eeb poskytovan\u00fdch Spr\u00e1vcem.<\/p>\n
C. Implementace proces\u016f nezbytn\u00fdch pro plnou funk\u010dnost webov\u00fdch str\u00e1nek<\/p>\n
– p\u0159izp\u016fsoben\u00ed obsahu str\u00e1nek Webov\u00fdm str\u00e1nk\u00e1m preferenc\u00edm U\u017eivatele a optimalizaci pou\u017e\u00edv\u00e1n\u00ed str\u00e1nek Webu. Tyto soubory zejm\u00e9na umo\u017e\u0148uj\u00ed rozpoznat z\u00e1kladn\u00ed parametry za\u0159\u00edzen\u00ed u\u017eivatele a spr\u00e1vn\u011b zobrazit webov\u00e9 str\u00e1nky p\u0159izp\u016fsoben\u00e9 jeho individu\u00e1ln\u00edm pot\u0159eb\u00e1m;<\/p>\n
– spr\u00e1vn\u00e9 fungov\u00e1n\u00ed partnersk\u00e9ho programu, umo\u017e\u0148uj\u00edc\u00ed zejm\u00e9na ov\u011b\u0159en\u00ed zdroj\u016f p\u0159esm\u011brov\u00e1n\u00ed u\u017eivatel\u016f na webov\u00e9 str\u00e1nky webov\u00fdch str\u00e1nek.<\/p>\n
d. Zapamatov\u00e1n\u00ed polohy u\u017eivatele<\/p>\n
– spr\u00e1vn\u00e1 konfigurace vybran\u00fdch funkc\u00ed Webu, umo\u017e\u0148uj\u00edc\u00ed zejm\u00e9na upravit informace poskytnut\u00e9 U\u017eivateli s p\u0159ihl\u00e9dnut\u00edm k jeho poloze.<\/p>\n
E. Anal\u00fdza a v\u00fdzkum a audit publika<\/p>\n
– vytv\u00e1\u0159en\u00ed anonymn\u00edch statistik, kter\u00e9 pom\u00e1haj\u00ed porozum\u011bt tomu, jak u\u017eivatel\u00e9 webov\u00fdch str\u00e1nek str\u00e1nky pou\u017e\u00edvaj\u00ed, co\u017e umo\u017e\u0148uje zlep\u0161it jejich strukturu a obsah;<\/p>\n
F. Poskytov\u00e1n\u00ed reklamn\u00edch slu\u017eeb<\/p>\n
– \u00faprava reklam na slu\u017eby a produkty t\u0159et\u00edch stran prezentovan\u00e9 prost\u0159ednictv\u00edm Webov\u00e9 str\u00e1nky;<\/p>\n
G. Zaji\u0161t\u011bn\u00ed bezpe\u010dnosti a spolehlivosti webov\u00fdch str\u00e1nek<\/p>\n
2. Spr\u00e1vce slu\u017eby pou\u017e\u00edv\u00e1 extern\u00ed cookies pro n\u00e1sleduj\u00edc\u00ed \u00fa\u010dely:<\/b><\/p>\n
a. prezentace multimedi\u00e1ln\u00edho obsahu na webov\u00fdch str\u00e1nk\u00e1ch, kter\u00e9 jsou sta\u017eeny z extern\u00edho webu: www.youtube.com [spr\u00e1vce cookies: Google Inc. se s\u00eddlem v USA]<\/p>\n
b. shroma\u017e\u010fov\u00e1n\u00ed obecn\u00fdch a anonymn\u00edch statick\u00fdch dat pomoc\u00ed analytick\u00fdch n\u00e1stroj\u016f: Google Analytics [spr\u00e1vce cookies: Google Inc. se s\u00eddlem v USA]<\/p>\n
C. prezentace reklam p\u0159izp\u016fsoben\u00fdch preferenc\u00edm U\u017eivatele pomoc\u00ed online reklamn\u00edho n\u00e1stroje: Google AdSense [spr\u00e1vce cookies: Google Inc. se s\u00eddlem v USA]<\/p>\n
III. Mo\u017enosti stanoven\u00ed podm\u00ednek ukl\u00e1d\u00e1n\u00ed nebo p\u0159\u00edstupu pomoc\u00ed cookies<\/b><\/p>\n
1. U\u017eivatel m\u016f\u017ee nez\u00e1visle a kdykoli zm\u011bnit nastaven\u00ed cookies, p\u0159i\u010dem\u017e stanov\u00ed podm\u00ednky pro jejich ukl\u00e1d\u00e1n\u00ed a p\u0159\u00edstup k za\u0159\u00edzen\u00ed u\u017eivatele prost\u0159ednictv\u00edm cookies. Zm\u011bny nastaven\u00ed uveden\u00fdch v p\u0159edchoz\u00ed v\u011bt\u011b m\u016f\u017ee U\u017eivatel prov\u00e1d\u011bt pomoc\u00ed nastaven\u00ed webov\u00e9ho prohl\u00ed\u017ee\u010de nebo pomoc\u00ed konfigurace slu\u017eby. Tato nastaven\u00ed lze zm\u011bnit zejm\u00e9na takov\u00fdm zp\u016fsobem, aby byla zablokov\u00e1na automatick\u00e1 manipulace se soubory cookie v nastaven\u00ed webov\u00e9ho prohl\u00ed\u017ee\u010de nebo aby se o nich informovalo p\u0159i ka\u017ed\u00e9m um\u00edst\u011bn\u00ed soubor\u016f cookie do za\u0159\u00edzen\u00ed u\u017eivatele. Podrobn\u00e9 informace o mo\u017enostech a zp\u016fsobech nakl\u00e1d\u00e1n\u00ed s cookies jsou k dispozici v nastaven\u00ed softwaru (webov\u00e9ho prohl\u00ed\u017ee\u010de).<\/p>\n
2. U\u017eivatel m\u016f\u017ee soubory cookie kdykoli odstranit pomoc\u00ed funkc\u00ed dostupn\u00fdch ve webov\u00e9m prohl\u00ed\u017ee\u010di, kter\u00fd pou\u017e\u00edv\u00e1.<\/p>\n
3. Omezen\u00ed pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie m\u016f\u017ee ovlivnit n\u011bkter\u00e9 funkce dostupn\u00e9 na webov\u00fdch str\u00e1nk\u00e1ch Slu\u017eby.<\/p>\n","protected":false},"excerpt":{"rendered":"
I. Typy pou\u017eit\u00fdch cookies Cookies pou\u017e\u00edvan\u00e9 Spr\u00e1vcem jsou pro Za\u0159\u00edzen\u00ed u\u017eivatele bezpe\u010dn\u00e9. Zejm\u00e9na nen\u00ed mo\u017en\u00e9, aby se do za\u0159\u00edzen\u00ed u\u017eivatel\u016f t\u00edmto zp\u016fsobem dostaly viry nebo jin\u00fd ne\u017e\u00e1douc\u00ed software nebo malware. Tyto soubory umo\u017e\u0148uj\u00ed identifikovat software pou\u017e\u00edvan\u00fd U\u017eivatelem a p\u0159izp\u016fsobit Web individu\u00e1ln\u011b ka\u017ed\u00e9mu U\u017eivateli. Cookies obvykle obsahuj\u00ed n\u00e1zev dom\u00e9ny, ze kter\u00e9 poch\u00e1zej\u00ed, dobu jejich ulo\u017een\u00ed na […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-7324","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\n